Prime London rental market’s “remarkable growth”

Prime London rental market’s “remarkable growth”

The latest data from Berkshire Hathaway HomeServices London show that rents have increased by 22 to 27 per cent, compared with the lows of 2020.

Since May, the firm says it’s noticed a five per cent increase in demand from renters using apps compared to the same period in 2022. Despite June being quieter, demand still remains higher than the already high base point experienced during the post-lockdown summer.

Matt Staton, Head of Lettings at Berkshire Hathaway HomeServices London comments: “Despite the temporary disruptions caused by Covid the market has rebounded quickly and although we continue to face global challenges the capitals prime lettings sector is thriving. 

“We have witnessed a significant surge in demand for premium properties across London, demonstrating its resilience and presenting lucrative opportunities for investors and landlords.”

There is now 30 per cent more stock available compared to 2022, with Berkshire Hathaway HomeServices London seeing a comparable 30 per cent increase in transactions.

Staton continues: “Currently demand remains strong. We are seeing a five per cent increase, and we now have the stock to meet this demand.
“Even though last year apps were showing high demand, the limited availability of properties posed a challenge for applicants finding somewhere to move to. However, with higher interest rates and an increase in accidental Landlords, searches are being far more successful matching properties with people.”


Get in touch with us

Discover the key factors that deter potential property buyers in the UK market and learn how to avoid these pitfalls.

Maximizing property occupancy is crucial. Here are key strategies to maintain tenants long-term.

Are you considering purchasing a second home in the UK? Understanding the ins and outs of Stamp Duty is crucial

Black mould in our homes is not just an eyesore, it's a serious health hazard. As the seasons change and temperatures drop, it's crucial to take steps to prevent its formation in your home or rental properties. Let's delve into how you can tackle this issue.